Mastering Sales Funnel
You have likely heard the expression that owning your own product is the key to making real money online. That is true for a number of reasons. One of the key reasons why that is true is because, if you own the product, you can create a sales funnel that you control and you profit from at 100% (or whatever amount you choose in regards to your affiliates, etc.). If you don’t own the product, then you can’t control the sales funnel, and you don’t profit from any additional sales made through that funnel.
It is a known fact that virtually every Internet marketer makes most of his/her profits via the back-end of the sales funnel, NOT the front-end.
In fact, some marketers are willing to take a loss on the front-end of the funnel, just to get new customers onto his/her buying list and to help make profits for his/her affiliates so that they are willing to promote his/her future product offers.
The real money is made on the back-end of the sales funnel because that is where the higher-priced offers are normally made.
Add in that the creator of the funnel usually makes 50-100% of the sales of these upsell offers, and it’s no wonder why most Internet marketers make most of their revenues from one-time offers or OTOs.
Therefore, if you want to make considerable money as an Internet marketer, you have to have your own product and you have to control the sales funnel.
If you don’t do that, you will likely never make considerable profits online, as affiliate marketing limits you to whatever the product owner and sales funnel creator decides.
You may be wondering how to go about creating your own sales funnel. Fortunately, this book will help you to know exactly what a sales funnel is, how to create one, and how to maximize its potential so you get the most profit possible from it.
In this ebook, you have learned the importance of controlling your sales funnel (and, thus, having your own product) and how it can lead to greater profits online. You learned how the squeeze page starts the sales funnel process, as this leads to a prospect getting the free report on an industry issue or problem of interest. You learned how you follow up with email marketing via your autoresponder in order to convince the prospect that you are an expert in this field and can be trusted to provide quality information on this issue or problem. You learned that it takes on average seven contacts in order for a prospect to become a paying customer. You also learned that you should not hard-sell in every email you send out, as most consumer don’t like marketers who aggressively sell time and again. You should send no more than two out of seven hard-sell emails; the key to getting them to become a paying customer is to provide quality, valuable information in your emails and only include a link to your main product’s sales page at the end of each email, along with a line or two about the product’s benefits. Over time and with good email marketing practices, some of those prospects will become paying customers because they will think, “if the information you’re providing in the free report and emails is this good, the information you provide in your paid product must be even better.” Once they have purchased the main offer, they will be presented with one or more upsells that can enhance the value of the main offer. If they choose to purchase an upsell, they may be presented with another upsell to add more value to the main offer. This can continue until they reach the end of the sales funnel; they’ll receive corresponding emails with links to download each product they purchased. If they choose not to purchase an upsell, they may be presented with the same offer at a lower price or a similar offer at a lower price, known as a downsell.